The Library recently purchased a book that has been popular with our patrons, Donald R. Keough’s The Ten Commandents for Business Failure. Mr. Keough is the former President of the Coca-Cola Company, and if any of you enjoy drinking Coke products, then you know how enormously successful the company is. Mr. Keough spent almost sixty years pursuing his career path, and he maintains that he does not know a “proven path to success” that any company can follow that can guarantee its growth and existence. However, Mr. Keough believes that there are “ten serious blunders” that companies and individual people make in their lives that almost always lead to failure. Keough presents each one of these “commandments” in well-written chapters and includes specific examples from his Coca-Cola experience as well as from other companies (such as Xerox). This is a great book for any business owner who is starting a business or experiencing stagnation. If you want to read another book about business failures, try also Lynne Jeter’s Disconnected: Deceit and Betrayal at WorldCom. Jeter was the primary WorldCom reporter for “The Mississippi Business Journal” and a native Mississippian, and gives a unique spin on the events that caused the company’s demise.
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